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What is PPC—How to Keep the Cost Low—Some PPC Networks

PPC is an acronym that stands for Pay Per Click, and is a method of advertising that can be very useful and cost effective. If you want to drive traffic to your website one way to do it is by using PPC advertising. In PPC advertising website owners allow you to place an ad on their site that links back to your site. Unlike traditional adversing the PPC advertiser only pays the website owner when someone clicks the link and is directed to your website.

There are two basic models of PPC advertising; Flat Rate and Bid Based. In flat rate advertising the PPC advertiser pays a fixed fee every time there is a click through to their website. In a bid based model an automatic auction is held every time there is a trigger for a certain ad spot. In the flat rate model the advertiser and the website (or advertising network) owner have agreed on a price up front. In the bid based model the advertiser has told the website (or advertising network) owner the maximum they will pay for that ad spot.

How to Keep Cost Down
Obviously click fraud can drive your costs up very high, very quickly. The best way to avoid click fraud is to use a reputable network and protects you. Other things can drive cost up as well, and one of the biggest is by not targeting your market carefully. Not everyone is interested in what you have to sell, so identifying your niche and the keywords that best represent that niche will help to ensure your ads are seen only by the people who are likely to buy what you’re selling.

Some PPC Networks

  1. Google Adwords
  2. Bing Ads
  3. LookSmart
  4. Facebook Ads
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